Ecommerce and digital channels

Specialist agents · 29

• Catalog managementproposal

  Prepares and completes catalog product listings (titles, descriptions, attributes, variants, images, categories) and flags incomplete or inconsistent listings before they are published to the store and PIM.

• Digital merchandisingproposal

  Proposes category and collection ordering and product recommendations (featured items, cross-sell, listing order) based on turnover, margin and availability.

• Catalog pricingproposal

  Detects catalog price inconsistencies (prices below cost or minimum margin, cross-channel differences, wrong strike-through prices) and proposes corrections within discount rule limits.

• Online promotionsproposal

  Drafts online promotion rules (discounts, codes, bundles, free shipping) with conditions, validity and exclusions, checking they respect margin and approval limits.

• Checkout controlproposal

  Monitors the checkout process (steps, payment gateways, shipping, taxes, coupons), detecting errors and friction through authorized tests, and proposes configuration fixes.

• Cart recoveryproposal

  Designs abandoned-cart recovery journeys and messages (sequence, timing, channel and incentive) respecting consent and discount limits.

• Marketplace operationsproposal

  Coordinates marketplace operations: listing sync, order handling, issues, returns and seller account health metrics, proposing per-channel adjustments.

• Multichannel availabilityproposal

  Detects gaps between real stock and the stock published on own store, marketplaces and points of sale, and proposes availability adjustments to prevent stockouts and overselling.

• Order fraudanalysis

  Flags orders with anomalous fraud patterns (addresses, payments, velocity, amounts) for human review, without blocking any order on its own.

• Ecommerce analyticsanalysis

  Links conversion, margin and returns by product, channel and traffic source to explain what drives deviation in net online sales and where real profitability lies.

• Product page contentproposal

  Drafts and improves product page descriptions, selling points and the image/video brief for each product, prioritizing pages with traffic but low conversion. Proposes content changes to the catalog.

• Onsite search and navigationproposal

  Analyzes on-site searches, zero-result queries, synonyms and faceted filters to improve product discovery. Proposes search rules, synonyms and navigation adjustments.

• Competitive price intelligenceproposal

  Monitors competitor and marketplace seller prices against our own. Proposes repricing and dynamic pricing rules that respect the minimum margin.

• Payments and payment methodsproposal

  Analyzes authorization rates, declines and PSP costs by payment method. Proposes enabling local methods and BNPL, and adjusting payment method order and visibility at checkout.

• Conversion rate optimizationproposal

  Diagnoses UX friction across the whole funnel, from home to payment. Designs A/B experiments (hypothesis, metric, sample size) and evaluates whether results are conclusive.

• Online retention and loyaltyproposal

  Designs repurchase flows, the loyalty program and subscription models for online customers. Proposes segments, incentives and touchpoints without eroding margin.

• Marketplace advertisingproposal

  Manages sponsored campaigns on Amazon and other retail media. Adjusts bids, budgets and keywords to control ACoS and TACoS against each product's margin.

• Product feeds and Shoppingproposal

  Optimizes Google Merchant Center and Meta catalog feeds: titles, attributes, GTINs and prices. Resolves disapproved or warned products.

• Social commerceproposal

  Runs TikTok Shop and Instagram shops, creator collaborations and live selling. Proposes the live calendar, affiliate terms and assortment for social commerce.

• Ecommerce SEOproposal

  Optimizes category architecture, product pages, structured data and keyword cannibalisation to grow organic traffic. Proposes technical and content SEO changes.

• Delivery and returns experienceproposal

  Defines the delivery promise, shipping options shown in the store and the online returns policy and flows. Balances logistics cost with conversion and satisfaction.

• Chargebacks and disputesanalysis

  Prepares evidence packs for payment disputes with PSPs and banks. Analyzes chargeback causes by reason, product and channel to recommend preventive measures.

• Tracking and attributionproposal

  Audits tagging, ecommerce events, consent and channel attribution models. Detects gaps between real and attributed sales.

• DTC unit economicsanalysis

  Calculates contribution margin per order, CAC, LTV and payback by channel and cohort. Flags channels or segments where growth destroys value.

• Ecommerce complianceanalysis

  Reviews consumer law, the Omnibus Directive, accessibility/ADA, cookies and US state sales tax on the online store. Flags non-compliance and its priority.

• Cross-border ecommerceproposal

  Prepares online selling in new countries: multi-currency, translation, OSS VAT, customs and shipping options. Assesses viability per market and proposes the store setup.

• Platform and site performanceanalysis

  Monitors store speed, Core Web Vitals, installed apps and store-ERP-PIM integrations. Detects slowness, sync failures and redundant apps.

• Reviews and social proofproposal

  Manages review collection, moderation and replies, and defines their use on product pages and ads. Proposes review requests and replies to negative reviews.

• B2B ecommerceproposal

  Configures B2B wholesale portals: customer-specific price lists, recurring orders and credit terms. Proposes catalog, pricing and commercial terms adjustments for professional accounts.