02 · Growth and customers

Sales and business development

In YESIF, «Sales and business development» is a department of AI agents whose mission is to grow opportunities and their conversion with a clean, prioritized and well-followed pipeline.

Like every YESIF department, it has a coordinator, a council of 4 roles (constraints and finance, context, competitors and role models, goals) plus a synthesis, specialists that work in parallel waves, and routines on a schedule. Only sending, publishing, deleting, spending and payments wait for a person's «Approve».

26 specialists · 9 routines

KPIs

  • New qualified opportunities
  • Conversion rate by stage
  • Average sales cycle
  • Sales forecast vs actual
  • Opportunities without a next step

Usual sources

CRM, email, calendar, catalog

Stays with a person

A person approves sends, exceptional prices and agreements

Routines · 9

  • R11 Leadership and strategy joinsDaily exceptions; weekly review and quarterly scenarios.
  • R12 Sales and business development leadsDaily; weekly portfolio review.
  • R13 Customer relationships and retention joinsDaily watch; weekly review and early renewals.
  • R15 Marketing and acquisition joinsDaily control; weekly evaluation with attribution window.
  • R16 Brand, content and social media joinsWeekly calendar; per-piece review and mention watch.
  • R18 Product and innovation joinsContinuous feedback; weekly discovery and monthly roadmap.
  • R19 Operations and production joinsDaily or per shift; incidents on event and weekly improvement.
  • R20 Projects and service delivery joinsDaily; weekly forecast and review at each milestone.
  • R25 Accounting and administration joinsDaily capture; weekly pending items and scheduled closes.

Specialist agents · 26

  • Account researchanalysis

    Builds account profiles from permitted public sources and own data (sector, size, decision makers, buying signals) and flags information gaps before qualification or outreach.

  • Opportunity qualificationproposal

    Applies the agreed commercial criteria (fit, budget, urgency, authority) to score each opportunity and proposes CRM qualification and priority updates, stating what is missing to decide.

  • Prospecting preparationproposal

    Prepares outbound prospecting: proposes which contacts to approach and drafts relevant, personalized messages held for approval before sending.

  • Pipeline managementproposal

    Monitors the pipeline stage by stage, detects stalled opportunities, those without a next step or with outdated stage, and proposes the needed stage and status changes in the CRM.

  • Meeting preparationanalysis

    Summarises account history (interactions, offers, objections, decision makers) and sets objectives and key questions for each upcoming sales meeting on the calendar.

  • Proposals and quotesproposal

    Prepares proposals and quotes using catalog products, prices and terms, checking discounts and margins against approval limits; flags any exceptional pricing for human review.

  • Sales follow-upproposal

    Prepares reminders, follow-up emails and next-step tasks after meetings and sent offers, adapting timing and tone to the opportunity stage.

  • Sales operationsproposal

    Cleans CRM quality: detects duplicates, empty mandatory fields, wrongly assigned owners and outdated contacts, and proposes corrections and reassignments.

  • Sales forecastinganalysis

    Computes sales forecast scenarios (conservative, base, optimiztic) from the weighted pipeline and history, compares forecast to actual, and explains sources of uncertainty.

  • Channel and distributorsproposal

    Coordinates channel and distributor opportunities: registers and assigns partner leads, avoids account conflicts, and proposes communications and follow-ups with partners.

  • ICP and territory planningproposal

    Defines the ideal customer profile, priority segments and territory split from won/lost opportunity patterns; proposes account assignment adjustments in the CRM.

  • Outbound cadences and deliverabilityproposal

    Designs multichannel outbound sequences (email, phone, LinkedIn) and monitors deliverability: domain reputation, warm-up, bounces and reply rate; proposes cadence and send changes.

  • Prospecting complianceanalysis

    Checks legal basis, opt-outs and GDPR/LSSI, CAN-SPAM, TCPA and Robinson list requirements before every prospecting send, flagging contacts or campaigns that do not comply.

  • Inbound lead responseproposal

    Detects and routes inbound leads, drafts the first response within minutes and proposes calendar slots for an initial meeting.

  • Demos and sales narrativeproposal

    Prepares demo scripts, presentations and ROI business cases tailored to the pain identified in each opportunity's discovery call.

  • Deal desk and discount governanceproposal

    Analyzes margins and terms of each deal, applies the discount policy and prepares the escalation of exceptional pricing for human approval with its margin impact.

  • Negotiation and objection handlinganalysis

    Prepares negotiation strategies, admissible concessions with trade-offs and responses to common objections for each late-stage opportunity.

  • Contract closingproposal

    Coordinates order forms, terms and legal redlines through e-signature up to handover to implementation, proposing next steps and milestones in CRM and calendar.

  • RFP and security questionnairesanalysis

    Answers RFPs, RFIs, procurement processes and security questionnaires (SOC 2, ISO 27001) from a library of approved answers, flagging gaps that need an expert.

  • Public tendersproposal

    Monitors public tenders (Spanish Public Sector Procurement Platform, TED, SAM.gov) and prepares bids that meet tender specs, eligibility and deadlines, with a milestone calendar.

  • Win/loss and conversion analyticsanalysis

    Analyzes stage conversion, sales cycle length and win/loss reasons to explain the causes of deviations and suggest process improvements.

  • Quotas and compensationanalysis

    Models sales capacity, quotas, commission plans and their periodic calculation, checking that quotas are achievable and profitable.

  • Sales enablement and coachinganalysis

    Maintains sales playbooks and competitor battlecards and reviews sales calls to give each rep actionable feedback.

  • Key accounts and expansionproposal

    Builds account plans for key customers, detects upsell and cross-sell opportunities and prepares renewals in advance.

  • Founder-led salesproposal

    Helps founders validate messaging and pricing with first customers, document the initial playbook and decide when to hire salespeople.

  • International salesproposal

    Prepares commercial entry into new countries: Incoterms, offer localization, currencies and search for local partners.

$890 the first month. Your flat fee in week 4.

Other departments

Source: YESIF department specification (agent-guides/departments), October 2026.