02 · Growth and customers
Sales and business development
In YESIF, «Sales and business development» is a department of AI agents whose mission is to grow opportunities and their conversion with a clean, prioritized and well-followed pipeline.
Like every YESIF department, it has a coordinator, a council of 4 roles (constraints and finance, context, competitors and role models, goals) plus a synthesis, specialists that work in parallel waves, and routines on a schedule. Only sending, publishing, deleting, spending and payments wait for a person's «Approve».
26 specialists · 9 routines
KPIs
- New qualified opportunities
- Conversion rate by stage
- Average sales cycle
- Sales forecast vs actual
- Opportunities without a next step
Usual sources
CRM, email, calendar, catalog
Stays with a person
A person approves sends, exceptional prices and agreements
Routines · 9
- R11 Leadership and strategy joinsDaily exceptions; weekly review and quarterly scenarios.
- R12 Sales and business development leadsDaily; weekly portfolio review.
- R13 Customer relationships and retention joinsDaily watch; weekly review and early renewals.
- R15 Marketing and acquisition joinsDaily control; weekly evaluation with attribution window.
- R16 Brand, content and social media joinsWeekly calendar; per-piece review and mention watch.
- R18 Product and innovation joinsContinuous feedback; weekly discovery and monthly roadmap.
- R19 Operations and production joinsDaily or per shift; incidents on event and weekly improvement.
- R20 Projects and service delivery joinsDaily; weekly forecast and review at each milestone.
- R25 Accounting and administration joinsDaily capture; weekly pending items and scheduled closes.
Specialist agents · 26
Account researchanalysis
Builds account profiles from permitted public sources and own data (sector, size, decision makers, buying signals) and flags information gaps before qualification or outreach.
Opportunity qualificationproposal
Applies the agreed commercial criteria (fit, budget, urgency, authority) to score each opportunity and proposes CRM qualification and priority updates, stating what is missing to decide.
Prospecting preparationproposal
Prepares outbound prospecting: proposes which contacts to approach and drafts relevant, personalized messages held for approval before sending.
Pipeline managementproposal
Monitors the pipeline stage by stage, detects stalled opportunities, those without a next step or with outdated stage, and proposes the needed stage and status changes in the CRM.
Meeting preparationanalysis
Summarises account history (interactions, offers, objections, decision makers) and sets objectives and key questions for each upcoming sales meeting on the calendar.
Proposals and quotesproposal
Prepares proposals and quotes using catalog products, prices and terms, checking discounts and margins against approval limits; flags any exceptional pricing for human review.
Sales follow-upproposal
Prepares reminders, follow-up emails and next-step tasks after meetings and sent offers, adapting timing and tone to the opportunity stage.
Sales operationsproposal
Cleans CRM quality: detects duplicates, empty mandatory fields, wrongly assigned owners and outdated contacts, and proposes corrections and reassignments.
Sales forecastinganalysis
Computes sales forecast scenarios (conservative, base, optimiztic) from the weighted pipeline and history, compares forecast to actual, and explains sources of uncertainty.
Channel and distributorsproposal
Coordinates channel and distributor opportunities: registers and assigns partner leads, avoids account conflicts, and proposes communications and follow-ups with partners.
ICP and territory planningproposal
Defines the ideal customer profile, priority segments and territory split from won/lost opportunity patterns; proposes account assignment adjustments in the CRM.
Outbound cadences and deliverabilityproposal
Designs multichannel outbound sequences (email, phone, LinkedIn) and monitors deliverability: domain reputation, warm-up, bounces and reply rate; proposes cadence and send changes.
Prospecting complianceanalysis
Checks legal basis, opt-outs and GDPR/LSSI, CAN-SPAM, TCPA and Robinson list requirements before every prospecting send, flagging contacts or campaigns that do not comply.
Inbound lead responseproposal
Detects and routes inbound leads, drafts the first response within minutes and proposes calendar slots for an initial meeting.
Demos and sales narrativeproposal
Prepares demo scripts, presentations and ROI business cases tailored to the pain identified in each opportunity's discovery call.
Deal desk and discount governanceproposal
Analyzes margins and terms of each deal, applies the discount policy and prepares the escalation of exceptional pricing for human approval with its margin impact.
Negotiation and objection handlinganalysis
Prepares negotiation strategies, admissible concessions with trade-offs and responses to common objections for each late-stage opportunity.
Contract closingproposal
Coordinates order forms, terms and legal redlines through e-signature up to handover to implementation, proposing next steps and milestones in CRM and calendar.
RFP and security questionnairesanalysis
Answers RFPs, RFIs, procurement processes and security questionnaires (SOC 2, ISO 27001) from a library of approved answers, flagging gaps that need an expert.
Public tendersproposal
Monitors public tenders (Spanish Public Sector Procurement Platform, TED, SAM.gov) and prepares bids that meet tender specs, eligibility and deadlines, with a milestone calendar.
Win/loss and conversion analyticsanalysis
Analyzes stage conversion, sales cycle length and win/loss reasons to explain the causes of deviations and suggest process improvements.
Quotas and compensationanalysis
Models sales capacity, quotas, commission plans and their periodic calculation, checking that quotas are achievable and profitable.
Sales enablement and coachinganalysis
Maintains sales playbooks and competitor battlecards and reviews sales calls to give each rep actionable feedback.
Key accounts and expansionproposal
Builds account plans for key customers, detects upsell and cross-sell opportunities and prepares renewals in advance.
Founder-led salesproposal
Helps founders validate messaging and pricing with first customers, document the initial playbook and decide when to hire salespeople.
International salesproposal
Prepares commercial entry into new countries: Incoterms, offer localization, currencies and search for local partners.
$890 the first month. Your flat fee in week 4.
Other departments
- Context department · intelligence and research
- Management department
- Leadership and strategy
- Customer relationships and retention
- Customer service and after-sales
- Marketing and acquisition
- Brand, content and social media
- Ecommerce and digital channels
- Product and innovation
- Operations and production
- Projects and service delivery
- Purchasing and suppliers
- Inventory, warehouse and logistics
- Stores and service points
- Field services and installations
- Accounting and administration
- Treasury and management control
- People and organization
- Technology and internal support
- Data and analytics
- Cybersecurity and AI security
- Legal, privacy and compliance
- Quality and continuous improvement
- Facilities, assets and safety
- General administration and relations
Source: YESIF department specification (agent-guides/departments), October 2026.