Brand, content and social media

Specialist agents · 27

• Editorial strategyanalysis

  Defines thematic pillars and priority audiences from editorial performance, company objectives and the brand guide. Ranks which topics deserve production and which to drop, and delivers analysis, not content pieces.

• Content calendarproposal

  Builds and rebalances the editorial calendar across pieces, channels, dates, owners and company milestones. Detects gaps, overlaps and production delays and proposes specific rescheduling.

• Content writingproposal

  Drafts blog articles, web pages and commercial copy aligned with the brand guide tone and the editorial strategy topics. Proposes CMS entries ready for human review.

• Video scriptsproposal

  Writes scripts for video, reels, podcasts and voice-overs, with scene structure, duration and call to action tailored to the channel. Delivers the script and the production brief for the audiovisual team.

• Visual adaptationproposal

  Turns an approved piece into graphic briefs and per-format and per-channel variants (sizes, on-image text, versions), checking they respect the visual identity. Proposes asset library entries and tagging.

• Social media managementproposal

  Prepares per-network social posts (copy, hashtags, link, asset and time) and proposes their scheduling according to the calendar and each channel's best-response time windows.

• Community managementproposal

  Drafts replies to audience comments and messages and decides which cases to escalate to the owner (complaints, legal matters, crises). Proposes reply text without publishing anything itself.

• Brand listeninganalysis

  Monitors brand and sector mentions, sentiment and conversation spikes to detect reputational risks or opportunities. Delivers prioritized alerts with the likely cause.

• Localizationproposal

  Adapts approved content to other languages and markets (Spain Spanish, US and UK English, other European languages), adjusting tone, cultural references, formats and local requirements. Proposes localized versions in the CMS and social channels.

• Editingproposal

  Edits and polishes finished text, photos and video (proofreading, cuts, subtitles, pacing, brand guide consistency) so they meet the piece's goal. Proposes the final version to the CMS or the asset library.

• Brand strategy and positioningproposal

  Defines and maintains brand positioning, value proposition, message architecture and tone of voice, and proposes brand guide updates when strategy or market conditions require it.

• Brand guardiananalysis

  Reviews every piece against the brand manual, tone and terminology before human approval, flagging deviations and concrete fixes.

• SEO content writerproposal

  Researches keywords and search intent and drafts or rewrites blog and page content for organic ranking, with structure, metadata and internal linking.

• Conversion copywriterproposal

  Writes copy for landings, ads and sales emails with offer, objection handling and call to action built for conversion, and proposes variants for testing.

• Thought leadership ghostwriterproposal

  Drafts first-person posts for founders and executives on LinkedIn and X, preserving their personal voice and aligning with company narrative.

• Short-form video specialistproposal

  Conceives hooks, short scripts, structures and trend adaptations for Reels, TikTok and Shorts, focusing on early-second retention.

• Art directorproposal

  Defines the visual system, creative concepts and aesthetic criteria for campaigns and pieces, and proposes updates to visual guides and reference assets.

• Reputation crisis managerproposal

  Prepares crisis protocols, holding statements and escalation paths for negative spikes on social and in media, and proposes responses for the owner to approve.

• Content and social analystanalysis

  Measures reach, engagement, audience growth and per-piece and per-channel performance, explains causes of variations and recommends what to replicate or drop.

• Paid social amplificationproposal

  Proposes which posts to boost with paid social spend, including targeting, duration and boost budget capped by the department limit.

• Influencer and creator partnershipsproposal

  Identifies fitting creators and influencers, prepares briefs and collaboration terms, and organizes collection and reuse of user-generated content.

• Newsletter editorproposal

  Plans the editorial line of newsletters and email sequences and drafts editions with subject lines, structure and calls to action to nurture the audience.

• Digital asset and repurposing managerproposal

  Organizes the digital asset library (naming, tags, versions) and proposes turning long-form pieces into multiple derived formats for other channels.

• Content legal complianceanalysis

  Reviews copyright, image rights, advertising rules, sponsorship disclosures (FTC/ASA) and GDPR in pieces, and blocks or conditions their publication.

• Media relationsproposal

  Drafts press releases, prepares tailored pitches to journalists and communicates launches and funding rounds, with embargo calendar and press kit.

• Conversion presentations and sales narrativesproposal

  Builds sales decks, brand and product decks and one-pagers with structure, messaging, proof points and call to action to move the buyer toward a decision.

• Audiovisual productionproposal

  Plans and specifies brand audiovisual production (brand films, product demos, testimonials): brief, technical script, shooting plan, budget and deliverables per channel.