Marketing and acquisition

Specialist agents · 29

• Audience researchanalysis

  Analyzes CRM, web and email data to identify audience segments, needs and buying behaviors, and flags which segments deserve acquisition priority. Does not propose operational changes; delivers findings for the rest of the team.

• Marketing planproposal

  Drafts the marketing plan and campaign calendar aligning goals, budget, channels and team capacity, and proposes additions or adjustments to tasks and milestones. Coordinates dates with other areas.

• Paid advertisingproposal

  Reviews paid campaign performance (cost per result, return, frequency) and proposes new ads, pauses and budget reallocations between campaigns, always within approved spending limits.

• SEO & GEOproposal

  Detects technical and editorial SEO opportunities and visibility in AI search engines (GEO): crawl issues, high-potential content, structured data and authority. Proposes concrete changes to pages and content.

• Web conversionproposal

  Analyzes the web funnel and proposes conversion optimization experiments (A/B tests, form or landing page changes) along with the measurement plan and analytics events needed to evaluate them.

• Email and automationsproposal

  Prepares email campaigns and automated journeys (welcome, abandonment, reactivation) with subject lines, content and segmentation, and monitors deliverability, opens and unsubscribes to propose improvements.

• Attribution and performanceanalysis

  Explains where revenue and acquisition cost come from by channel and campaign, comparing attribution models and stating their limits and biases. Proposes no changes; serves as the basis for other agents.

• Promotions and loyaltyproposal

  Designs promotions, coupons and loyalty programs whose discounts respect minimum margin and pricing rules, and proposes setting them up in the CRM and email with conditions, duration and audience.

• Acquisition partnersproposal

  Evaluates affiliate programs, influencers and acquisition collaborations by traffic quality, cost, brand fit and risk, and drafts agreement or follow-up proposals by email.

• Campaign controlanalysis

  Verifies before and during execution that campaigns have correct audiences, working links and UTM tags, budget within limits and consent and rule compliance; raises incident alerts without changing anything.

• Positioning and messagingproposal

  Defines the value proposition, segment-level messaging and differentiating arguments. Proposes message changes in ads and emails so campaigns speak to each audience consistently and truthfully.

• Budget and channel mixproposal

  Allocates and rebalances spend across channels by marginal performance and monitors pacing against budget. Proposes moving budget from saturated channels to those that still scale profitably.

• Paid search and Shoppingproposal

  Manages account structure, bidding, negative keywords and product feeds in Google and Microsoft Ads. Proposes concrete bid changes, campaign restructuring and feed fixes.

• Paid socialproposal

  Designs and optimizes Meta, TikTok and LinkedIn campaigns with audiences, formats and creatives suited to each platform. Proposes targeting, frequency and creative rotation changes while watching fatigue.

• Direct-response creative and copyproposal

  Produces ad variants, hooks and landing copy and organizes the A/B testing roadmap. Proposes new copy with the hypothesis of each test for approval.

• Technical SEOproposal

  Audits crawling, indexation, speed, structured data and site architecture. Proposes technical fixes prioritized by impact on organic visibility.

• Marketplaces and retail mediaproposal

  Optimizes product listings, ads and unit profitability on Amazon and other marketplaces. Proposes changes to titles, bids and product activation accounting for fees and margin.

• Local marketing and reviewsproposal

  Manages the Google Business Profile listing, local directories and review generation and responses. Proposes listing updates and draft replies to reviews.

• Email deliverabilityproposal

  Monitors SPF, DKIM and DMARC authentication, domain reputation, list hygiene and bounce and spam rates. Proposes list cleanups and send pauses or adjustments to protect inbox placement.

• Tracking and analyticsproposal

  Implements and audits tags, events, GA4, server-side conversions and consent mode. Detects data loss and proposes fixes so measurement is reliable.

• Incrementality and MMManalysis

  Designs geo-holdout and lift tests and marketing mix models to measure each channel's incremental impact. Explains how much attributed results would have happened without spend.

• Influencers and creatorsanalysis

  Selects creators and influencers, assesses fit and audience, structures collaboration terms and measures their return and reusable content. Flags reputation and ad disclosure risks.

• Marketing complianceanalysis

  Reviews consents, cookies, commercial communications and advertising disclosures under GDPR, LSSI, CAN-SPAM, TCPA and FTC rules. Reports non-compliance and flags risky actions before approval.

• B2B demand gen and ABMproposal

  Designs target-account programs, lead scoring rules and lead handoff agreements with sales. Proposes account lists, sequences and qualification criteria together with sales.

• Organic socialanalysis

  Plans posts, formats and community management on organic social channels. Proposes the editorial calendar and identifies which content drives reach and demand.

• Startup growthproposal

  Designs growth loops, product-led acquisition, launches and fast channel experiments for startups. Proposes the next experiment prioritized by impact, cost and learning speed.

• Acquisition economicsanalysis

  Calculates CAC by channel, LTV, payback and its impact on burn. Sets spend caps per channel and warns when acquisition stops being profitable.

• Competitive intelligenceanalysis

  Monitors competitors' ads, pricing, messaging and SEO presence. Summarises relevant moves and their likely effect on demand and acquisition cost.

• Events and webinarsproposal

  Plans trade shows, events and webinars with lead goals and follow-up. Proposes the calendar, invitations and follow-up sequences and their loading into the CRM.